My photo "Barefoot in Fifth Avenue" is the backdrop for a Vimla ad.

A man confidently walks down Fifth Avenue in a cool digital composite ad. The ad uses my photo "Barefoot in Fifth Avenue" from the series “Beautiful Strangers” as the background. The ad is a creative collaboration between me and the advertising agency Kärnhuset (Now New Normal) in Stockholm, Sweden.

My photograph, "Barefoot in Fifth Avenue," has found a new home as the backdrop for a digital composite advertising Vimla, a mobile network provider in Sweden. The collaboration with the advertising agency Kärnhuset showcases the creative possibilities of photography and its ability to capture attention and convey messages in a unique and impactful way.

The partnership between Kärnhuset and myself demonstrates the value of collaboration in the creative world. By bringing together different perspectives and talents, we can create something truly special that resonates with audiences worldwide.